The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right
Here’s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. ThisContinue Reading
Category: Marketing Strategy
The curse of too much choice
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote fromContinue Reading
Hotel Online Advertising Hotel Paid Search Marketing Hotel Social Media Hotel Websites and Design Marketing Strategy
Future of Display Advertising – Is the Hotel Industry Ready?
Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something allContinue Reading
Rethinking Hotel Guest Satisfaction and Hotel Website Analytics
I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizesContinue Reading
Web 3.0 – The Sensory Web
Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic ofContinue Reading
Analytics and Reporting Hotel Affiliate Marketing Hotel Digital Marketing Hotel Distribution Hotel Email Marketing Hotel Industry News Hotel Mobile Marketing Hotel Online Advertising Hotel Online PR Hotel Paid Search Marketing Hotel Referral Marketing Hotel Search Engine Optimization Hotel Social Media Hotel Videos Hotel Viral Marketing Hotel Websites and Design Interviews Marketing Strategy Online Marketing Tools Restaurant and Bar Marketing
Hotel Internet Marketing by 2013 – Are we on Track?
I came across a piece I’d written about 17-18 months ago on the future of hotel internet marketing. The articleContinue Reading
Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing
Save Money and Build Relationships with Direct Digital Marketing By Brian Deagan Despite unpredictable economic conditions, one truth endures forContinue Reading
Recession, Identity and the Art of War
Recession, Identity and the Art of War Is the end really nigh? A recession is here again….and as with everyContinue Reading
Smart Decision Making – The Role of Results and Intuition in Modern Business
In this interview, I have the distinct honor of interviewing Professor Zeger Degraeve, who is the ‘Sheikh Mohammed bin Rashid AlContinue Reading
Hotel Recession Marketing – When the going gets tough, Hotel eMarketers play harder
As the world gets harder, better, faster, stronger in many respects, so do the ripple effects of world events. TheContinue Reading
Hotel AI, Marketing, Tech and Loyalty 